I am lucky to have the chance to talk to Sylvain COUSINARD, managing director of Darlingisbeautiful®, showcasing the latest packaging work Materne-Confilux’s ”Fruit Pocket!” designed by his relatively new branding consultancy in Paris. “Darlingisbeautiful®, a new French Branding Consultancy in Paris, gives a new dynamic to “Fruit Pocket” (brand strategy and packaging design), the Belgian Fruit Leader’s Kids Range. [...]





